Music’s Biggest Night Becomes Television’s Biggest Night On Social Media: 56th Grammys

January 30, 2014 in Hot Off The Press, When on Technology, When They Made The Hits by Curt Bizelli

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Kevin Winter / WireImage.com

With statistics compiled by Facebook, Instagram, Tumblr, and Twitter, The Recording Academy® announced today that combined social networking interactions surrounding the 56th Annual GRAMMY Awards® reached a record-breaking thirty four million, making Music’s Biggest Night®, which in turn aired Sunday, Jan. 26, about the CBS Television Network, television’s biggest social event from the 2013 – 2014 season. *

As outlined by data compiled by Twitter and 87AM, the GRAMMY®s garnered 15. 7 million mentions on Twitter during the broadcast, the peak moment of which was during the Kendrick Lamar and Imagine Dragons performance with 171, 593 tweets each minute. According to Facebook data, 6. 3 million people had more than 13. 5 million Facebook interactions related to the 56th GRAMMYs, making the item the No. 1 trending subject. Stats compiled by Union Metrics reveal that there was more than 100, 000 GRAMMY-related posts created on Tumblr with more than 5. 1 million reblogs and likes. Stats compiled by 87AM reveal that the top three most-talked about shows were, in order: Daft Punk, Beyoncé and Jay Z, and Lamar joined by Imagine Dragons. The most-talked concerning artists were: Lorde, Taylor Swift and Macklemore.

GRAMMY. com, the official GRAMMY website, saw visits on GRAMMY Sunday as well as the following day rise 15 percent from a year ago, with 4. 6 million complete unique users and 18. 5 million page views to the site. ** In partnership having CBS, The Recording Academy developed, for the fifth year, GRAMMY Live®, a state second-screen companion program featuring coverage in the GRAMMY red carpet, Pre-Telecast Wedding ceremony and backstage. GRAMMY Live’s livestream and on-demand viewing was up totally over last year, generating virtually 5. 5 million total streams. *** The official 56th GRAMMY live-blog, syndicated around the world to 38 outlets, saw a 320 percent enhance in user engagement minutes and a 659 percent increase in unique visitors compared to last year. ****

On Youtube, the official GRAMMY channel saw a substantial increase in views starting the actual week of Jan. 12 with more than 5. 7 million views of GRAMMY original content prior to Music’s Biggest Night. ** Views of content published right after the broadcast received 375, 000 views in the first 12 hours alone.

“GRAMMY engagement continues to explode year over year as fans seek ever deeper ways to connect with Music’s Biggest Night,” said Evan Greene, Chief Marketing Officer for The Recording Academy. “These consistently increasing statistics underscore the overwhelming excitement and passion for the GRAMMYs, and music, across today’s most meaningful social platforms.”



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